Senior Field and Events Marketing Manager

San Francisco, CA

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The Sentry Story

Bad software is everywhere, and we’re tired of it. Sentry is on a mission to help developers write better software faster, so we can get back to enjoying technology.

With more than $127 million in funding and 20,000 customers that believe we’re on to something, we're building performance and error monitoring tools that help companies like Disney, Microsoft, and Atlassian spend less time fixing bugs and more time building products. If you like to selfishly build things that make your digital life better, come help us build the next generation of software monitoring tools.

About the Role / Impact

In this role you will: 

  • Thoughtfully build and execute integrated field campaigns that involve developer events both virtual and live, email marketing, direct mail marketing, and other channels as you see fit
  • Creatively concept developer-focused gatherings that drive “wow” factor in collaboration with the Developer Marketing team and our own Engineers that don’t just look like every other tech company 
  • Define a repeatable menu of owned & operated events such as CTO/Engineering Executive and buyer-specific dinners, practitioner workshops and brand-building activities that engage prospects, influencers, and partners
  • Plan and manage Sentry’s presence at all third-party industry events (both virtual and in-person) to look for thought leadership/speaking opportunities, create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships
  • Set and manage field marketing program pipeline targets at virtual and live events for both industry events and owned & operated events
  • Support sales team as needed, including increasing brand awareness locally/regionally, and driving leads and MQLs for sales 
  • Build landing pages (for events, webinars, eBooks, etc.), and send automated and personalized behavioral emails
  • Lead flow management from your field marketing programs/events into marketing automation systems and to sales team stakeholders to maximize pipeline generation and conversion
  • Create and manage an annual and quarterly budget management based on evaluating the ROI of all field programs
  • A strong intuition for formulating outbound-focused content arc for campaigns, and no fear of owning content development for lead nurtures, events, or creative assets for paid acquisition
  • Hands-on and “one-team” approach to partnering with SDRs and Sales Leadership to develop processes and build mental muscle for pipeline strategy
  • Work in tandem with Product Marketing, Content Marketing, and other team functions to delivered a cohesive campaign for vertical or community penetration


  • 6+ years B2B marketing experience, with at least 5 years of that specifically in demand generation and a proven track record of success with technical content strategy and creation. Developer relations or community experience is a plus
  • 5+ years’ experience managing events, including at least 3 years running field marketing events
  • Experience running other field programs beyond physical events (webinars, email campaigns, direct mail, etc.)
  • Experience working closely with a direct sales team and regional channel partners
  • Experience holding event budget authority and managing budgets across an event series
  • Experience having pipeline building responsibility and accountability for sales
  • Hands-on experience with and Marketo (building emails, lists and landing pages)
  • Must be metrics-driven and be a very strong analytical thinker
  • Demonstrated ability to manage multiple programs and priorities while remaining positive, flexible, and open to continuous growth and improvement
  • Proven capacity for exceptional customer service to internal and external stakeholders
  • Outstanding communication and collaboration skills are critical
  • Experience working in an enterprise software company and/or a company with a self-service business model is a plus
  • A down-to-earth attitude and sense of humor


  • Competitive salary and meaningful equity
  • 100% medical, dental, and vision coverage for employees, 75% company-paid for dependents
  • Monthly commuter subsidy
  • 401k program
  • Learning & Development stipend
  • Charitable matching program
  • Generous parental leave policy
  • Flexible working schedule and vacation policy, work from home policy, and real work/life balance
  • Friday catered lunches
  • Company events (Hack Weeks, All Hands, quarterly social events) and friends and family events
  • Relocation assistance

Sentry values diversity and inclusivity in our company and is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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