For the third edition of Customer Stories, we spoke to Travis Beck, a software engineer at Optimizely. Optimizely enables businesses to deliver continuous experimentation and personalization across websites, mobile apps, and connected devices. Marketers, developers, and product managers have delivered over 700 billion experiences tailored to the needs of their customers thanks to Optimizely.
(Editor’s note: Optimizely lets customers run experiments everywhere — across every device, every channel, every customer touchpoint. So long as an electronic device will work wherever you happen to be standing, you can run an experiment there. Which means not while you’re swimming, but absolutely if you’re on a water-tight submarine that has WiFi.)
(Creative Director’s note: You can run experiments while swimming if your device is in a plastic bag.)